There have been books written about self-publishing marketing so what can I add? Hopefully a little simplicity. The biggest issue with self-publishing marketing is that most authors don’t do it and if you don’t take it seriously you’re going to pay a massive penalty in low book sales. What I’ll do in this short piece is deal with the basics.

Start with Market-Message-Media. Far too often people in all industries start with the Media first. For example, someone calls you up from a magazine and says they have a great deal on advertising. Normally it’s £400 for a quarter page ad, but today we’ve had someone drop out so you can advertise your book for only £65. It sounds a bargain so you go ahead. But is it the right deal for you? What do you hope to gain? Think instead of your market first.

As always if this has inspired more questions contact us at 3P Publishing on 01536 560410 or email andy@3ppublishing.co.uk. We look forward to hearing from you.

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