If I was to give you a choice of the following five authors and ask you which you thought was the best, what would your answer be? JK Rowling, Roald Dahl, Issac Asimov, Harper Lee or Lee Child are the five to choose from. What’s your gut instinct? Your immediate answer? My guess is that you’re struggling. How can you compare Harper Lee to Lee Child? Or Roald Dahl to Isaac Asimov? Maybe Roald Dahl versus JK Rowling is a fairer comparison? Or maybe it’s all nonsense.

Perhaps you’re now annoyed at me. That wasn’t the question I asked, you think to yourself. The question was ‘which’ self-publishing company is best? Or maybe you asked ‘what’ self-publishing company is best? In this case, doesn’t ‘which’ sound better? Now you’re thinking just answer the bloody question, will you? I would if the question wasn’t impossible to answer. First you have to give the question context.

How much do you have to invest? What are your ambitions for your book? What do you hope to achieve by the book being published? How involved in the process do you want to be? How much of the marketing do you want to do? Do you want to leave the production of the book and the marketing to your chosen publisher? Do you not have a clue where to start?

Once you have answered these questions (and many others) then you can set about finding the right publisher for you. If you’ve put aside £3500 for your book to be produced and the company making all the promises is asking for £6000 then they are not the right company for you. Equally, if your budget is £500 then it’s no good talking to a publisher that charges more. If price isn’t an issue then you can go for a company that promises whistles and bells and charges accordingly for it.

However, price is only part of the context. The next thing to consider is if the company is a good fit for you. Can you contact them easily by phone, email or Facebook Messenger? Do they respond quickly to your questions? Do you like the people you’re dealing with? How do their books look? How do they feel? Is the paper stock right for you? Are there video testimonials on their website that look genuine and tie in with their authors? In short, there are a lot of questions to ask.

It would also be true that what is good for you might not be right for someone else and vice versa. To find the ‘best’ self-publishing company for you, make sure everything fits: price, value, staff, the energy of the company, the books and the belief that they can make your book soar. Competition for book sales has never been higher. It’s also true that there will be many publishers looking to help you get your book to market. The best self-publishing company is the one that is best for you.

As always if this has inspired more questions contact us at 3P Publishing on 01536 560410 or email andy@3ppublishing.co.uk. We look forward to hearing from you.

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